What's in a name?

[kestrell]

This kind of reminds me of picking wine by the pretty label (although, personally, that system always worked out well for me), but in selecting which used bookstore to purchase my used books from, I most recently selected "Hawking Books" and "Bullmoose Books." Also, I think bookstores with the word "owl" in them are always a great thing. One of my most favorite used bookstores was a barn located on Owl Bridge Road.