Speaking of typography, this cover shows the letters READ in one color and ME in another, so as to lure the potential print reader in.
My typesetting self recoils at the the thought of "stop relying on typography" but I must admit that very few print readers I've worked with understand what italics or extra line space mean. Vertical space plus printers' flowers (from a simple asterisk or two to dramatic swashes), on the other hand, are more readily appreciated, which serves to bolster your argument.
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Speaking of typography, this cover shows the letters READ in one color and ME in another, so as to lure the potential print reader in.
My typesetting self recoils at the the thought of "stop relying on typography" but I must admit that very few print readers I've worked with understand what italics or extra line space mean. Vertical space plus printers' flowers (from a simple asterisk or two to dramatic swashes), on the other hand, are more readily appreciated, which serves to bolster your argument.